_FINANCE PARTNER · FRACTIONAL CFO

Every business
reaches a crossroad.
We make sure the numbers get you through it.

Krossroad is the finance partner founders bring in when the spreadsheets stop being enough — from setting the business up right, to steering it through growth, funding, and every decision that follows.

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See how we help

GROW TO SCALE

15+

years experience across accounting and finance leadership roles

countries regional experience in luxury, FMCG, QSR businesses

memberships in key accredited organizations

CPA, CIMA, AFP

STAY IN CONTROL

STRATEGIC EXIT

YOUR BUSINESS

Why It Matters

_WHY IT MATTERS

Why business lose their way without a finance partner

Founders are experts in their product, not their P&L. That's not a flaw — it's just a gap. Here's where it usually shows up first.

Your can't see where the money is really going

Without proper accounts and reporting, decisions get made on bank balance instead of real performance. By the time the picture is clear, the opportunity — or the problem — has already passed.

Growth decisions get made on gut feel

Hiring, pricing, new markets, new products — every one of them is a financial decision. Without forecasts or a business case behind them, you're steering by feel, not by data.

Compliance gets bolted on after the fact

Company structure, banking, payroll and accounting processes are far cheaper to set up right the first time than to unpick later — and a shaky foundation quietly costs you for years.

Big moments turn into crises

Raising capital, bringing on investors, or preparing to sell all demand clean books and a credible financial story. Without one, businesses miss the window or give away more than they should.

Core Services

_ WHAT WE DO

Three ways we plug into your business

We act as your internal finance partner — not a once-a-year accountant. Bring us in for one route, or all three as you grow.

Route A

Business setup
Report & Control

Setting things up

Business Registration
Banking setup and control
Accounting systems setup
Chart of Accounts design

Transactions

Accounting workflow setup
Financial transactions powered by AI
Payment processing with control points
Payroll calculation and support (HK only)

Report & Control

Monthly financial report
Monthly meeting to review actuals
Reconciliations and controls
Annual Audit & statutory reporting

Route B

Financial Planning
& Analysis

Monthly Financial Reviews

Monthly comments
Budget variance
KPI tracking
Unit economics review

Budgeting

Budget modelling
Budget cycle management
Capital allocation assessment

Strategic Planning

Long-term business planning
Accountability implementation
Business model validation
Capital investment planning

Route C

Strategic Finance
Business Partner

Business Decisions support

Pricing decisions
Product decisions
Capital allocation decisions
Other operational decisions support

Management

Management meetings
Investor relations
Internal Stakeholder relations
Drive business results

Systems implementation

EPM design
RPM implementation support
Business Intelligence
Data Analytics

Who We Serve

_WHO WE SERVE

Wherever you are on the route, there's a place to start

Most clients arrive at one of these four points. Wherever you're starting from, we meet you there.

↳

Founders setting up

Starting from zero — business registration, banking, and your first accounting system, built so it scales instead of unravels.

Destination: a foundation that holds

↳

Businesses that need a finance controller

You've outgrown spreadsheets and a part-time bookkeeper. We step in to run the numbers, set financial goals, and keep the business compliant as you move to the next stage.

Destination: control & visibility

↳

Businesses at a

strategic crossroad

Raising a round, bringing on investors, or preparing to sell. We become your strategic finance partner for the decisions that define what happens next.

Destination: the next stage

↳

Foreign companies

expanding into Asia

Replicating your business model across the region? We bring local finance expertise and an Asia network to help you land and scale.

Destination: a regional footing

_ABOUT ME

This is Kevin, your finance partner.

Kevin is a finance executive with 12+ years of experience across accounting, FP&A, EPM implementation, financial control, analytics, and head-of-finance leadership roles.

He's worked across banking, investment, retail, beauty, and QSR businesses — giving him a broad view of how finance supports growth, control, and strategic decision-making across very different operating environments. That's the perspective Krossroad brings to every client, whatever stage they're at.